SALES FRAMEWORKS, PSYCHOLOGY, AND STRATEGIES THAT RELIABLY SUCCEED
The DOJO DOCTRINE
Newsletter
SHORT weekly emailS TO HELP YOU MAKE more sales (applicable for both reps and teams)
"Dojo Doctrine" Was Created
I've been a highly successful salesperson: a setter, a closer, a manager, a CRO, a consultant, and a business owner.
But throughout my journey, one problem kept surfacing: the misinformation about sales skills, sales systems, and sales teams... and how to leverage them to grow a life-changing business.
I saw so many talented people STRUGGLING to get what they wanted in their sales.
They had the desire but lacked the expertise to make it happen.
That's where I come in: to help you step by step to perfect the art of sales and change your business forever.
You gain the power to:
✅ Close more deals with less effort and resistance...
✅ Set higher-quality appointments that convert...
✅ Dramatically increase your profit and scaling opportunities
Because here's the truth...
Everything becomes more abundant when you learn to ethically and effectively sell.
You just need a simple process to align your approach with how the brain naturally makes decisions.
Master the psychology of influence and success. Develop the confidence and resilience to overcome any challenge in sales and life.
Understand the hidden drivers behind decision-making. Learn to read and respond to subtle cues that most salespeople miss.
Discover how to structure conversations for maximum impact and minimal resistance.
Turn cold leads into eager buyers with ease. Learn to guide prospects naturally towards a 'yes' without pressure or manipulation.
Founder, The Sales Dojo
I started as a struggling salesperson and worked my way up to become a top consultant for big companies. I’ve been a closer, a manager, and even a CRO.
But before all that, I was a teacher, and that experience gave me a unique edge in understanding how to effectively communicate complex ideas.
Along my journey, I noticed a big problem: many talented people weren’t reaching their full potential in sales.
This inspired me to create the Sales Dojo and develop a new way of selling called Frontal Cortex Persuasion (FCP).
My background in education allowed me to break down these advanced techniques into easily digestible lessons that anyone can master.
I believe that great selling isn’t just about closing deals. It’s about learning to influence people positively in all areas of life.
In the Sales Dojo, I’ll show you how to sell more effectively and become a true leader in today’s tough business world.
My teaching background means you’re not just getting information - you’re getting a carefully crafted educational experience designed to transform you into a sales powerhouse.
Our expert setter coach brings 3 years of high-ticket sales experience to the Sales Dojo, having generated over $5 million as a closer, setter, and setter manager. With a background in car sales, SAAS for real estate, and 5 years of Marine Corps service, they combine military discipline with cutting-edge sales techniques to transform you into a top-tier setter.
Our veteran sales expert brings over 25 years of diverse experience to the Sales Dojo. With a background spanning restaurants, hotels, real estate, ecommerce, and high-ticket sales in both B2B and B2C sectors, they've generated over nine figures in gross sales revenue and eight figures in commissions. Consistently achieving seven-figure annual sales commission, they combine extensive industry knowledge with proven strategies to elevate your sales game across any market.
Here's why this approach is different.
In today's market, traditional sales tactics are failing.
Prospects are more informed, more skeptical, and more resistant to pushy sales techniques than ever before.
This new reality is leaving many businesses struggling to hit their targets and feeling frustrated with their results.
The problem isn't you...
It's the narrow minded methods you've been taught.
Most business development trainings focus only on surface-level techniques that ignore how the human brain actually makes decisions.
This isn't just some B.S. sales gimmick. It's a scientifically-backed approach that aligns your sales process with the brain's natural decision-making processes. By understanding and leveraging these processes, you can:
✅ Create instant rapport and trust with prospects
✅ Guide conversations that feel natural and non-pushy
✅ Address objections before they're even raised
✅ Influence decisions ethically and effectively
With FCP, you're not just selling - you're leading your prospects to make decisions that genuinely benefit them. This approach not only increases your close rates but also builds long-term relationships and repeat business.
So if you're tired of struggling with outdated techniques and ready to become a profit powerhouse... Click the button below and contact The Sales Dojo right now.
SHORT weekly emailS TO HELP YOU MAKE more sales (applicable for both reps and teams)
Here's what others are saying about us.
"Christian is the best in the game. Scaled us from $300k/mo to $800k/mo in 3 months. No more sales shenanigans after working with The Sales Dojo."
- James, Day-Trading Coach
"We couldn't break the $1m/mo cash collected mark with my business in over a year and a half of trying. Because of Christian's help, we broke that barrier in just under 60 days. I am extremely satisfied with the professionalism and prompt support in every area. You can't go wrong with The Sales Dojo."
- Sergio, Growth Consultant
"Where to start... Christian is the man. We've hired a lot of different sales consultants for our business, but none compare to Christian. Professional, incredibly smart, no ego, just results. Our sales team loved working with him so much we kept them in training with him even after we finished our consulting agreement. If you get the chance, choose Christian and The Sales Dojo every time.
- Gabriel, Ecommerce Coach
Now I have a dream team. A team of A Players Christian put together. We went from a small team of 10 to a team of 25 absolute savages who are all top of their class. They do the work, they never stop, they're consistent and it's insane the doors that have opened for us just by having the right team. This is just the beginning. Thanks to Christian and The Sales Dojo for the help.
- Jun, Discipline Influencer
SHORT weekly emailS TO HELP YOU MAKE more sales (applicable for both reps and teams)
Service-based business owners will learn how to effectively communicate their value proposition, overcome price objections, and close more high-ticket deals.
Entrepreneurs and startup founders can use The Sales Dojo to master the art of pitching to investors, acquiring early customers, and building strategic partnerships crucial for their business growth.
Real estate agents and brokers can leverage The Sales Dojo to enhance their prospecting skills, improve their property presentation techniques, and close more lucrative deals in a competitive market.
Setters can leverage The Sales Dojo to refine their approach, learn advanced qualification techniques, and dramatically increase their appointment-setting success rate.
Closers will gain access to cutting-edge closing strategies, objection handling techniques, and persuasion skills that will significantly boost their conversion rates.
Agency owners can use The Sales Dojo to develop a high-performing sales team, streamline their sales processes, and scale their business more effectively.
Sales managers and team leaders will gain valuable insights on coaching techniques, performance optimization strategies, and team motivation tactics to drive their sales force to new heights of success.
SHORT weekly emailS TO HELP YOU MAKE more sales (applicable for both reps and teams)
Earnings Disclaimer
While we are confident in the quality and effectiveness of The Sales Dojo training program, we cannot guarantee specific financial results. Individual success depends on factors including background, dedication, and motivation. The testimonials and examples used represent exceptional results and are not intended to guarantee similar outcomes. As with any business endeavor, there is an inherent risk of loss of capital and no guarantee of earnings. Your use of our information, products, and services should be based on your own due diligence. The Sales Dojo and its affiliates are not liable for any success or failure of your business related to the purchase and use of our materials. We do not provide professional financial or business advice. By purchasing The Sales Dojo program, you acknowledge that you understand this disclaimer and agree to its terms. Your success in sales and business is ultimately dependent on your own efforts, skills, and circumstances beyond our control.
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